01 · Data modeling depth
Does the advisor master star schema, relationships, and granularity?
A good data model is the foundation of any sustainable Power BI report. Star schema vs. snowflake, relationship directions, many-to-many resolution, granularity conflicts between fact tables — these are topics that must still hold up five years after go-live. Advisories without modeling expertise later deliver reports with performance problems and incomprehensible logic.
02 · DAX competence
How deep does the DAX know-how go — beyond simple SUM and AVG aggregations?
Real Power BI value creation begins with DAX patterns beyond standard aggregations: time intelligence (SAMEPERIODLASTYEAR, DATESYTD), many-to-many resolution via bridge tables, row-level security with USERPRINCIPALNAME, dynamic filters with CALCULATE, and VAR constructs. An advisor without DAX depth quickly reaches their limits.
03 · Industry understanding
Does the advisor understand your data logic — or do you have to explain it?
Industry experience shortens the discovery phase by weeks. An advisor who knows sales pipelines, association member fee logic, or machine telemetry from three running projects immediately asks qualified detail questions instead of generic best-practice slides. Generic data models rarely fit the specific industry reality.
04 · License architecture
Power BI Pro, Premium per User, Premium Capacity, or Fabric?
The choice between Power BI Pro (€10/user), Premium per User (€24/user), Premium Capacity (from €5,000/month), and the new Fabric capacity has dramatic cost effects. A good advisor explains the math — which license becomes economical from which user count, when Fabric is the right choice, and which functions are unlocked with which class.
05 · Governance & security
Who has access to what, and how is that scaled?
Power BI implementations without a governance strategy become unmaintainable in year two — hundreds of workspaces, unused datasets, duplicate reports, unclear permissions. An advisor with governance experience delivers workspace structures, RLS concepts, capacity management, and tenant settings. Topics like Microsoft Purview integration or sensitivity labels belong here.
06 · Pricing transparency
Fixed prices, day rates, open-book licenses
Are day rates, fixed-price packages, and license margins openly communicated? Does the advisor explain the NCE mechanics, the triennial discount, and renewal conditions — or do you get a flat-rate offer line without breakdown? Hidden license margins are structurally possible in the CSP model; a good advisor discloses them.
These six points are market standard for good selection diligence. In the next section we show where arades GmbH delivers reliably against each point.