Education providers often have real CRM needs but rarely frame them as CRM needs. A few examples we regularly see in practice:
- Participant management: who is enrolled in which course, program, training. Who has met which prerequisites, completed which modules, received which certificate. Who gets a re-invitation for the follow-up course at the end of the year.
- Course and appointment booking: online registration with confirmation email, cancellation logic, dunning levels for unpaid registrations, waiting lists for sold-out courses.
- Billing and interface to accounting: invoices per participant, per sending company, per funding body. Handover to DATEV, lexoffice or Microsoft Business Central without staff maintaining Excel lists.
- Re-invitation logic: every completed attendance automatically becomes a follow-up candidate. The sales math of adult education runs on this logic — those maintaining it manually lose it.
For exactly these needs we productized the arades solution for educational institutions on Microsoft Dynamics 365 — in production since 2019. The question isn't "do we need CRM" but "how do we get the licenses at terms an educational institution can bear".
Dynamics 365 at education pricing — the common detour via the sponsoring structure
Microsoft Dynamics 365 is not free in the classic Education program and not as steeply discounted as M365. Standard prices apply: Customer Service Enterprise €91, Sales Enterprise €91, Business Central €95.30 per user per month. For a 20-person admin team at an academy that quickly comes to €1,800 per month — not trivial.
Here's the lever many education providers miss: if your sponsoring organization is a non-profit — registered association, gGmbH, foundation, church body — you are eligible for the Microsoft Non-Profit program. And there, D365 Customer Service Enterprise is not €91 but around €22 per user per month. A savings lever of around 75% on the standalone license. Business Central likewise drops from €95.30 to around €30.
Volkshochschulen, church educational institutions, foundation academies, non-profit-sponsored vocational training centers — all of these constellations are usually non-profit eligible, without administrations actively using it. We check the sponsoring structure in the initial conversation and take care of the application. More on this on the topic page Microsoft for non-profit organizations.
Typical use cases in education
- Training providers and academies: classic course management with registration, payment, attendance confirmation, certificate. Re-invitation logic as a sales engine.
- Colleges and universities: in very large setups, often as a complement to campus management systems — for continuing education programs, MBA programs, career service CRM, alumni relations.
- Chamber-of-commerce training academies: a hybrid of association CRM and education CRM. We have a dedicated solution for associations & chambers that combines with the education solution.
- Vocational training centers: often under non-profit sponsorship, therefore an ideal sweet spot for non-profit pricing.