Microsoft Cloud · CRM & ERP

Your Microsoft Dynamics 365 partner — configured to your size.

As a Microsoft Dynamics 365 partner with more than 20 years of practice, we configure Dynamics 365 to fit your size — from an 8-person sales team to a large mid-market company. We deliver only what you need: Microsoft Dynamics 365 Sales, Customer Service, Field Service, Project Operations, Customer Insights Journeys and (secondarily, depending on ERP demand) Business Central.

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30 days free

Try Dynamics 365 — with guidance, not alone.

We set up the trial tenant in 48 hours, train your key users (2 hours), hold weekly office hours with the architect and prototype your target use case. After 30 days you get an architecture recommendation — you decide on adoption or shutdown.

Engineering deliverable

What we technically deliver as your Microsoft Dynamics 365 partner.

From the first sprint to go-live — the actual implementation is the engineering core of a Microsoft Dynamics 365 project. We cover advisory, training, support and licensing in more depth on the linked topic pages further down.

Seven modules

Microsoft Dynamics 365 — the modules at a glance.

We know each of these modules from our own hands-on practice — from an 8-person sales team to a mid-market company with distributed service locations.

Side-by-side

Module comparison at a glance.

So you don't have to read seven module pages first: the core properties side by side. List prices as of May 2026 — volume discounts possible via CSP.

Module Primary target group When does it make sense? License from* Typical combination Complexity
Sales B2B sales, account managers Pipeline management, lead-to-opportunity, forecasting €65/user Outlook, Teams, Power BI ●●○○○
Customer Service Internal service desk, helpdesk Case management, SLA, knowledge base, omnichannel €95/user Sales, Contact Center, Field Service ●●●○○
Field Service Field technicians, dispatchers Field-service dispatch, IoT maintenance, mobile teams €95/user Customer Service, Business Central ●●●●○
Project Operations Project managers, consultants, PMO Project planning, resources, time & expense, billing €110/user Sales, Business Central, Finance ●●●●○
Customer Insights Journeys (formerly Marketing) Marketing teams, B2B demand gen Marketing automation, lead scoring, event management €1,500/tenant Sales, Customer Insights Data ●●●●○
Business Central (SMB ERP) Accounting, purchasing, inventory, managing directors Full ERP for 10–500 employees €75/user Sales, Project Operations, Power BI ●●●●●
Contact Center NEW Call centers, AI-assisted service Voice + chat + Copilot for Service, AI-first €100/user Customer Service (or standalone) ●●●●○

* Microsoft list prices as of May 2026. Volume and triennial discounts are negotiable via Microsoft CSP. More in the licensing topic page or in the License Cost Calculator.

Where to start?

Three typical starting points — three entry paths into Dynamics 365.

Microsoft Dynamics 365 is broad — and that is exactly why the most common question in the first conversation is not "which module?" but "where do we start?". Three starting points cover more than 80% of the projects we see.

Starting point A · first-time CRM user

We are looking for CRM for the first time.

So far: Excel, Outlook contacts or an old industry tool. The team is growing, pipeline visibility is missing, service requests get lost in shared mailboxes.

  • Start with Microsoft Dynamics 365 Sales Professional or Sales Enterprise (8–12 weeks)
  • Optional extension: Customer Service for ticket handling (additional 4–8 weeks)
  • Stabilize the core CRM processes first — Customer Insights, Field Service or Marketing follow in phase 2
  • License tier is often the decisive question here: Professional is enough for a pure sales setup, Enterprise for Power Platform integration
  • Typical implementation effort at a fixed price for a 10–25-person sales and service team

See Dynamics 365 Sales →

Starting point B · replace legacy CRM

We have an existing CRM — and want to switch.

The existing CRM is too expensive, too complex, disconnected from the Microsoft stack or poorly maintained. Migration with data retention, user continuity and interface continuity is the priority.

  • Discovery Spike before the implementation sprint: data-model mapping, customization inventory, integration inventory
  • Phased migration: first the Sales module with existing data, then the service and marketing components
  • Experience from productive migrations of older Microsoft CRM versions (4.0/2011) and other CRM systems
  • Power Platform and Microsoft Graph as the integration bridge to existing systems (ERP, telephony, marketing stack)
  • Realistic timeline 6–12 months including data cleansing, acceptance testing and training

See implementation approach →

Starting point C · ERP demand

We need ERP, not CRM.

Accounting, inventory, purchasing, production control or financial consolidation is the topic — not sales or service. For that, Dynamics 365 has two different ERP worlds, depending on size and complexity.

  • Business Central for 10–500 employees, typical SMB processes, faster implementation (3–6 months)
  • F&O apps (Finance, Supply Chain Management, Commerce, HR, IOM) for 500+ employees, multi-tier consolidation, international roll-outs
  • arades actively delivers Business Central — for F&O we recommend partners from our network and take over the CE side plus integration
  • If you are unsure between BC and F&O: a 30-minute initial conversation with an honest recommendation — even if another partner fits better
  • Modular ERP as the arades-owned solution for hybrid scenarios (one data foundation for apps and ERP) — see the Solutions area

Compare ERP hub →

Glossary & comparison

Customer Engagement, Business Central, Finance & Operations — where do the boundaries lie?

Three worlds under one roof. Anyone who does not separate them clearly buys the wrong license or chooses the wrong implementation model. The key differences laid out side by side.

Dimension Customer Engagement (CE) Business Central (BC) Finance & Operations (F&O apps)
Which modules belong here? Sales, Customer Service, Field Service, Project Operations, Customer Insights Journeys, Contact Center One integrated ERP suite — finance, sales, purchasing, inventory, production, service Finance, Supply Chain Management, Commerce, Human Resources, Intelligent Order Management
Target group / company size Sales, service and marketing organizations of any size — from an 8-person sales team to enterprise SMB 10–500 employees, one to a few sites, manageable processes Enterprise from 500 employees, multi-tier consolidation, international roll-outs
License tier (entry) Sales Professional from around €60/user/month, Enterprise variants from around €95 Essentials from around €70/user/month, Premium from around €100, Team Members from around €8 Per app from around €180/user/month (Finance, SCM), activity and team-member licenses for light users
Data model & platform Microsoft Dataverse — shared platform with Power Apps, Power Automate, Power BI and Copilot Studio Dedicated BC database, AL language, Dataverse connection via standard connector Dedicated F&O database, X++ development, Dual-Write bridge to Dataverse for CE scenarios
Customization depth Low-code (Power Apps, Power Automate) and pro-code (plug-ins, JavaScript, PCF Controls) — very broadly customizable AL extensions, AppSource apps and configuration packages; standard industry logic deliberately kept narrow X++ extensions via Visual Studio, LCS for lifecycle, ISV templates for industries (retail, manufacturing, pharma)
Typical implementation duration Sales-only 8–12 weeks · CE stack with service and marketing 4–9 months Standard roll-out 3–6 months · industry-specific with add-on apps 6–9 months 12–24 months for a full multi-entity implementation with consolidation and international roll-out
Does arades deliver this itself? Yes — core competence for 20+ years Yes — the only ERP world we actively deliver No — we recommend partners from our network, take over the CE side and the integration

More background on the platform architecture: One database for all business apps · Licensing & pricing in detail

Clear words on Finance & Operations

The former F&O suite is five standalone apps today.

In 2020, Microsoft decoupled "Dynamics 365 Finance & Operations" into five standalone apps: Microsoft Dynamics 365 Finance, Supply Chain Management, Commerce, Human Resources and Intelligent Order Management. Anyone searching for "F&O" today actually finds these five products.

We implement none of them ourselves — the discipline requires a dedicated F&O specialist team, its own methodology (LCS, X++, Sure Step) and industry templates that we do not have in our day-to-day business. We would not be doing you a favor by picking that up, "because it's Dynamics too".

What we offer instead when you are exploring the F&O world:

  • An honest assessment of whether Business Central or the F&O apps fit your size — we will not recommend Business Central to you if what you actually need is Finance.
  • Recommendations from our network: F&O partners we work well with on the CRM side.
  • If F&O is already running at your company: we deliver the Customer Engagement side (Microsoft Dynamics 365 Sales, Customer Service, Field Service, Customer Insights Journeys) and take care of the integration to the F&O world.

A detailed overview of the modern apps — Finance, Supply Chain Management, Commerce, Human Resources, Intelligent Order Management — is available in the Insights section "Microsoft Dynamics 365 ERP".

30-min initial conversation

Which module fits your task?

30 minutes to get to know each other, clarify needs, honest assessment — even if another partner suits you better.

Related topics from Insights

Advisory, training, support, licensing, introduction, programming, migration & integration — covered in more depth in our topic pages.

Around Microsoft Dynamics 365 there are eight recurring advisory and service questions that we have prepared not as an engineering deliverable but as knowledge content — to read before the first conversation.

Topic · Decision stage

D365 Advisory

Needs analysis, module selection, license architecture, roadmap. Before the first click in the system: what fits your size and your business model?

Read topic page →

Topic · Adoption

D365 Training

Turning 50 licenses into 50 users. Role-specific training, online and on-site, with Microsoft certification preparation (MB-210, MB-220, MB-230, MB-240, PL-200).

Read topic page →

Topic · Operations

D365 Support

15 minutes of free initial conversation for your acute Microsoft Dynamics 365 problem. Response in under 4 hours, first analysis in under 24 hours, direct escalation path to Microsoft.

Read topic page →

Topic · Licensing

D365 Licensing & Pricing

Licenses, prices and costs for Microsoft Dynamics 365. Module selection, attach strategy, NCE renewal — and our License Cost Calculator for upfront calculation.

Read topic page →

Topic · Introduction · new

D365 Introduction

Three introduction packages (Quick-Start, Mid-Market, Plus), a 4-phase model with a fixed price per phase, six typical introduction mistakes and TCO transparency with three calculation examples.

Read topic page →

Topic · Programming · new

D365 Programming

Five programming models (Dataverse plug-ins in C#, JavaScript Client API, Power Fx, AL for Business Central, PCF Controls), six selection criteria for developers and three packages from the Discovery Spike to the embedded-developer retainer.

Read topic page →

Topic · Migration · new

D365 Migration

Migration from Salesforce, SAP CRM, HubSpot, on-premises CRM and four further source systems. A 4-phase model with HowTo schema, six vendor-neutral selection criteria, three fixed-price migration packages (SMB, Mid-Market, Enterprise).

Read topic page →

Topic · Integration · new

D365 Integration

Six integration patterns (API-to-API, iPaaS, ETL, custom connectors, webhooks, direct database), ten typical scenarios (ERP, marketing, telephony, DMS, IoT, e-commerce, Datev / Lexware) and three architecture approaches. Three fixed-price packages from the Discovery Spike to the enterprise integration hub.

Read topic page →

Accompanying services

What typically runs alongside this engineering work.

Engineering projects rarely stand alone — license logic, architecture clarification, quality gates, knowledge transfer and follow-up operations usually run in parallel. Here are the most common accompanying services that we add via Discovery Spike, sprint fixed price or Application Care contracts.

Before · Architecture

Advisory & Architecture

Before implementation begins: tenant structure, data model, security concept, integration mapping. The result is an architecture document that any engineering team can work on — including one other than us.

Read more →

Before · CSP

License Advisory & CSP

Which license bundles fit which users, which add-on SKUs are required and where you are over- or under-licensed. Sourced as a Microsoft Licensing Partner — with the option to use CSP purely as control without margin maximization.

Read more →

During · Quality gate

Project Assurance

An independent second opinion during a running implementation project — regardless of whether we run it ourselves or another partner does. Structured quality gates, risk reviews, fixed price per gate.

During · Adoption

Training & learning program

Not the classic 2-day workshop that is forgotten a week later — but a dynamic learning program over 4–6 weeks with initial training, application phases and follow-up sessions. Training matrix for roles and topics.

Read more →

After · Operations

Application Care

After go-live: a predictable Application Care contract with a monthly flat fee, SLA-based. Includes releases, hotfixes, enhancements and tenant hardening — continuous guidance instead of mere reaction to tickets.

Read more →

After · Knowledge

Knowledge Recovery

When the original developers are gone, the predecessor partner is no longer reachable or the documentation is outdated — reverse engineering of the existing solution with a documented result: code map, data model, customization inventory.

Read more →

Strategy background · arades topic page

One database for all business apps — Dataverse instead of isolated silos

Why we consistently build all our apps and recommendations on a single data foundation — and when the isolated solution is still the better answer. 2,500 words on architecture, migration paths and honest boundaries.

Read topic page →

Extension model · arades topic page

Dynamics 365 Addons & CRM Extensions — four categories, structured

AppSource marketplace, custom solutions, in-house solutions, plug-ins — four very different ways to extend Dynamics 365. With clear terminology, six selection criteria and three of our own solutions on Dataverse as a concrete example.

Read topic page →